At Nick’s, we know how imporant your website is for your business and we will ensure it follows the guidelines search engines release!
Lead generation through search engine marketing is crucial for gaining organic traffic to your website. If you want to grow your business online, you must maximize your presence on the internet. Advertising on search engines has proven to work, however you get more of a return on investment with SEO.
Search engine traffic primarily comes from Google, Yahoo and Bing. In order to receive traffic from these 3 major search engines, your website should be listed within the top 10 of page 1 on the search results list.
SEO includes keyword research, technical assessments, on-page optimization, Google Analytics tracking, and competitive analysis to ensure your site in ranking on search engines. At Our SEO Engineers and SEM Specialists create paid (PPC) and organic search engine strategies that leverage content development to drive your unique conversion goals.
What is SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
How SEO Works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.